yfx(calc)

MarTech ROI Calculator

// compute(roi) → Customer Data Platform

The MarTech ROI Calculator is a financial modeling tool that estimates the economic impact of AI and marketing technology investments. It calculates Net Present Value (NPV), payback period, and risk-adjusted returns by evaluating 7 key value drivers:

  • Data Integration: Savings from unified data pipelines.
  • Marketing Performance: Revenue lift from ROAS improvements.
  • Sales Efficiency: Value of increased win rates.
  • Content Operations: Time saved in asset production.
  • Product Conversion: Revenue from higher conversion rates.
  • Process Automation: Labor savings from workflow automation.
  • Compliance Risk: Cost avoidance from reduced risk exposure.
Industry:
$
Gross Margin60%
SaaS: 70-85% | Retail: 20-50% | Services: 50-70%
$ /yr
Data Sources12
Destinations / Source16
Maintenance Hrs / Integration / Mo3
Efficiency Improvement80%
Typical: 50-70% for mature platforms
Integrations: 192 | Hours freed: 4,608/yr
$ /yr
$
Auto-saved
// output.economics(3yr)
NPV
$1.2M
Net Present Value
ROI
450%
Cumulative Return
Payback
<6 mo
Break Even
Delay Cost
$85K
Per Quarter
For every $1 invested, you get $5.50 back over the contract term.
Σ Benefits $1,500,000
Σ Costs −$175,000
Δ Net $1,325,000
MetricY1Y2Y3Total
Benefits$375K$500K$515K$1.4M
Costs−$75K−$50K−$50K−$175K
Net$300K$450K$465K$1.2M
// benefits.breakdown(year_1)
// projection.timeline(3yr)
■ Benefits ■ Costs
// sensitivity.analysis()
Conservative
$540K
50% of estimates
Moderate
$1.08M
Base case
Aggressive
$1.35M
125% of estimates
// executive.summary()
Loading summary...
// disclaimer
Estimates based on industry benchmarks. Actual results vary.